PAL wanted to promote its top-end Mabuhay Class as being at par with international airlines' business class cabins. These designs were shelved during the last minute and client requested for new studies.
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| Target: traveling businessmen |
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| Target: families |
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| Target: passengers who value privacy and comfort |
In anticipation of the 2010 Presidential elections that catapulted Noynoy Aquino to presidency, PAL released this as a promo + congratulatory ad.
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